Nintendo’s ‘My Mario’ Wooden Amiibo Baby Toys Are the Cutest Gaming Collab of 2025

Nintendo’s ‘My Mario’ Wooden Amiibo Baby Toys Are the Cutest Gaming Collab of 2025

Nintendo has officially raised the stakes in adorable merch with its newly announced ‘My Mario’ baby toy line—and yes, they double as amiibo. Launching in Japan on August 26, 2025, this range is set to charm both tiny tots and lifelong Mario fans, with a worldwide release planned for 2026.

What Is the My Mario Collection?

My Mario is a curated line of plushies, wooden building blocks, board books, baby rompers, and even backpacks—all inspired by the beloved Super Mario universe.

  • Wooden Tsumiki Mario Blocks – Beautifully crafted stacking toys featuring Mario, Luigi, and iconic game items. Each block also functions as an amiibo figure for compatible Nintendo games.

  • Mario-Inspired Baby Apparel – Newborn rompers styled after Mario’s classic dungarees and baby coveralls with Superstar and Question Block motifs.

  • Nursery Essentials – From plush rattles to Super Mario board books, perfect for Mushroom Kingdom-themed baby rooms.

  • Mini Backpacks – Adorable daycare-ready bags with a Question Block front pocket (and yes, adults are already asking for full-sized versions).


Why This Launch Is a Big Deal

1. Gaming Nostalgia Meets Parenting

Millennial and Gen Z parents—many of whom grew up with Super Mario—can now pass on their love of Nintendo right from day one.

2. High-Quality & Multifunctional

These aren’t just cute—they’re functional toys and in-game amiibo collectibles, blending physical play with digital fun.

3. Perfect for Collectors Too

Even without kids, collectors will be eyeing these for their unique wooden design—a rare twist in Nintendo merch.

Release Details & Where to Get Them

  • Japan Launch: August 26, 2025 at Nintendo Tokyo, Osaka, and Kyoto stores.

  • Global Release: Expected sometime in 2026.

  • Pricing: Not yet confirmed, but expect premium craftsmanship pricing similar to past Nintendo special edition merchandise.

If you can’t wait until next year, you might be able to import My Mario toys from Japanese sellers—or snag other official Nintendo plushies and amiibo in the meantime.

Final Thoughts

With the My Mario collection, Nintendo has managed to hit three markets at once—parents, gamers, and collectors. Whether you’re stacking blocks with your toddler or scanning them into your Nintendo Switch game, this is the kind of merch that makes everyone smile.